AI’s Impact on Marketing

At SSN, the co-founder of Pauket, Srividya, was part of a panel discussing “The Rise of AI in Marketing – How to Stay Ahead of the Game ” during their management fest, Daksha’23. 
The panel discussion explored the impact of AI on marketing decision-making, the pros and cons of using AI for tactical decisions, and the looming question of AI taking over human jobs. She has given some great key takeaways that emerged from the insightful discussion conducted:

LinkedIn as a Professional Platform

Building a strong LinkedIn profile and actively engaging with industry experts and peers can be a game-changer. It’s a platform where opportunities and meaningful connections abound.

Networking with Intent

Meaningful relationships trump empty connections. When networking, be sure to add value and cultivate authentic connections. It’s not about collecting business cards; it’s about building a professional community. 

Upskilling for Relevance

In the rapidly evolving job market, continuous upskilling is essential. Stay ahead by acquiring the latest skills, certifications, and knowledge. Free masterclasses can be an excellent way to showcase your expertise to potential employers.

In both panel discussions, the common thread was the need for adaptability, continuous learning, and a proactive approach to navigating the ever-changing landscapes of entrepreneurship and AI in marketing.

She also inspired the young beings by saying, that as you embrace your journey in these fields, remember that success lies not just in your knowledge but also in your ability to connect, collaborate, and evolve. Whether you’re an aspiring entrepreneur or a marketing enthusiast, the insights shared in these sessions can serve as valuable guides in your professional journey. Stay curious, stay connected, and keep learning. The future is yours to shape.