In the heart of Bangalore lies Anand Sweets, a well-known brand for its delicious sweets and savories. What began as a humble venture, blossomed into a household name, captivating the taste buds of Bangaloreans far and wide. See how Anand Sweets and Pauket teamed up to create an unforgettable marketing campaign that captured hearts.
The Challenge: Increasing Brand Visibility and Capturing Audience Attention
Anand Sweets aimed to provide a free chaat dish to their loyal customers, for its new store launch in Kanakapura . They sought a marketing plan that would set them apart from the conventional methods and leave a lasting impression on their audience. But how did they do this?
The Solution: The Tricycle Campaign
Pauket and Anand Sweets collaborated to launch a tricycle campaign, a refreshing departure from traditional marketing strategies. Colorfully adorned tricycles traversed the streets of Bangalore, each equipped with QR codes powered by Pauket. Passersby could simply scan the QR codes to claim an exclusive offer – a complimentary chaat from Anand Sweets’ menu during their visit!
The tricycle campaign was a hit, showcasing Anand Sweets’ commitment to creativity and capturing the attention of Bangaloreans everywhere. Anand Sweets’ Brand engagement skyrocketed from industry standard of 2.9% to an impressive 30%, demonstrating the effectiveness of our collaborative approach.
Simplified Redemption Process – By leveraging QR codes, Anand Sweets made it incredibly easy for customers to redeem the offer. With a quick scan, patrons could enjoy a free mouth-watering dish, while simultaneously spreading the word about Anand Sweets’ new store opening.
The success of Anand Sweets’ tricycle campaign is a testament to the power of collaboration and creativity. Together with Pauket, they brought their vision to life and elevated their brand engagement to new heights.
