Divine Foods faced a big challenge on how to grab the attention of potential customers in a sea of options. They specialize in ready-to-drink treats like their famous Paruthi Paal, but getting noticed without making it to the shelves was difficult. Continue reading to see how Pauket was able to help them.
The Challenge: Engaging With High Intent Purchasers
Divine Foods knew their product was loved by those who knew it, but reaching new customers was tough. They needed a fresh approach to catch eyes and turn curious folks into loyal buyers.Their main target audience were people who were looking to switch to a healthier alternative than the health mixes available in the market. People who valued health with freedom of convenience and comfort.
The Solution: Sample Distribution Through Quick Data Collection
Pauket had just the trick: a two-part solution
Sample Distribution
They handed out 80-100 cups of Paruthi Paal to eager tasters through Pauket’s token activation. Nothing beats trying something yourself, right? By letting people taste their drink right there, Divine Foods made sure potential customers got hooked on the spot.
WhatsApp Bot Integration:
Quick data exchange! Pauket set up a WhatsApp bot for Divine Foods. All people had to do was scan a QR code, and they could chat with the bot. This also helped Divine Foods collect data of future potential customers whom they could re-target in future!
Key Metrics
Convertion Rate: 15% Coupon Redemption Rate
A whopping 15% of the people who tried Divine Foods’ drink ended up buying it. That’s proof that the strategy worked wonders in turning interest into sales.
Enhanced Visibility:
Everyone knew about them, boosting their reputation and sales.
With not-so-new but effective strategies like sample distribution and WhatsApp integration, Divine Foods not only won over new customers but also cemented their status as a brand to reckon with. As they keep riding the wave of success, Pauket stays committed to fueling their journey with strong, forward-thinking solutions.
