Challenge: Attract new visitors
Marketing for amusement parks poses a unique challenge. Unlike typical retail brands, amusement parks contend with a different set of consumer behaviors. While we may frequent a good restaurant regularly, visits to amusement parks are more sporadic, typically occurring only once or twice a year. Recognizing this, MGM Dizzee World sought to break the mold.They set out to attract more visitors than ever before, breaking the usual park visitors they get.
Strategy : Cross-Promotion, Leveraging Partnerships for Success
To overcome this challenge, Pauket devised Cross-promotion! For this, we chose Diadem – renowned for its exquisite wedding shopping experience, catering to family crowds seeking memorable moments and quality products. Leveraging Diadem’s clientele – a perfect match for MGM’s target audience – offers were placed as free coupons alongside purchases at Diadem.
Result: Boosted Visitor number
The impact of this strategic partnership was profound. MGM Dizzee World experienced a significant surge in visitor numbers, surpassing previous records and solidifying its position as the go-to destination for family entertainment, resulting in an impressive 620 coupon activations within 20 days. A streamlined landing page solution eliminated the need for app downloads, enhancing accessibility for guests – all they had to do was Scan a QR!
Moreover, the cross-promotion strategy not only boosted MGM’s revenue but also addressed their underlying marketing challenges by expanding their reach beyond traditional channels.
