How to use QR code in your mobile Coupon and Promotion Marketing
In today’s digital age, QR codes have become essential tools for shoppers, retailers, and customers alike, bridging the gap between online and offline transactions. In this blog, we’ll demonstrate how you can effectively incorporate QR codes into your business strategy, regardless of the industry you’re in. Utilizing QR codes can significantly boost your sales through coupon campaigns.
The Mobile Era
We now live in an era where mobile phones play a pivotal role in our daily lives. With people spending a substantial amount of time on their mobile devices, it’s essential to explore how mobile marketing with QR codes can enhance sales through coupon campaigns.
By leveraging QR codes, you can increase foot traffic to your physical store by implementing promotional and coupon marketing strategies accessible through mobile devices.
Why You Should Use QR Codes in Your Coupons and Promotional Campaigns
Online and Offline Integration
With the rise of online shopping, it’s crucial to understand that customers often consider multiple channels before making a purchase. In today’s global marketplace, embracing both online and offline strategies is essential. QR codes for coupons and promotions serve as a bridge to connect online sales to your physical store, making them a valuable tool for increasing sales and traffic.
Mobile-Friendly QR Codes for Coupons
As mentioned earlier, mobile devices and QR codes are indispensable for merchants, retailers, and vendors looking to enhance sales and market their products or services. These QR codes can be easily integrated into coupon campaigns.
QR codes are user-friendly and require no technical expertise to redeem. Customers can conveniently save coupon QR codes to their mobile wallets. They’ll also receive notifications, ensuring they never miss out on the offered discounts.
Easily Trackable and Distributable QR Codes
With coupon marketing software, you can efficiently track and distribute coupons through QR codes across various marketing channels. This data helps you understand the effectiveness of your campaigns, allowing you to identify successful strategies and detect any misuse or fraudulent activities, especially when working with affiliate partners.
‘Pauket’ Coupon as a Service
Pauket’s coupon marketing platform offers the capabilities to digitize, distribute, and track your coupons across multiple channels and physical stores. You can create unique QR codes for different channels and physical locations, granting you access to valuable data insights regarding redemption, checkout, impressions, and coupon utilization. This information proves instrumental in your marketing efforts and assists in preventing coupon fraud.
No Need for Specific Instructors or Cashiers
Even if your point of sale lacks a QR code system, you can use the Pauket Elevate app to scan and redeem coupons distributed through portal.pauket.com. This approach streamlines the redemption process, requiring no specialized knowledge.
Send Coupon Code and Notify Through WhatsApp
Pauket offers a feature to notify customers about their added coupons through WhatsApp. This ensures they remain aware of the offers and do not miss out on discounts.
Increasing In-Store Traffic with Coupon QR Codes
Pauket edge Dashboard provides an option to download QR codes for in-store promotion. You can place these codes on tabletops near the counter, both at your store and partner stores. This strategy helps drive more in-store traffic and aligns with the omni-channel approach to marketing.
Effective Workflow for a Trackable and Measurable Coupon Marketing Campaign
Effective coupon and promotional campaigns play a crucial role in increasing sales and visibility to your target audience. The workflow for an efficient campaign includes the following steps:
1. Campaign Setup: Choose the purpose, type, category, and other details for your campaign. Set the start and end dates and provide terms and conditions for customers. You can also collect customer information and create a thumbnail and creative for the campaign.
2. Plan Source Link: After publishing the campaign, you can access the campaign’s landing page link and QR code, which you can then promote across various channels.
3. Promote Across All Channels: Advertise your campaign and share QR codes on social media, on your website, and through partner shops.
4. Get Metrics of Coupon Journey: Monitor the metrics of your campaign, such as coupon checkouts, redemptions, and customer engagement. Track new and returning customers to measure your campaign’s success.
How & Where to Download Coupon QR Codes?
To download QR codes for your campaign, navigate to “My Campaign” and click the eye icon for the specific campaign. You can also access the landing page link from this section.
Where the coupon code will exist once the customer activate the coupon?
Customers will receive their coupons on WhatsApp and receive periodic reminders, ensuring they don’t forget to avail the offers.
Link to Avail Coupons on Social Media
If you share a QR code on social media, it may not provide the best user experience. Users scrolling through their social media feeds might find it challenging to scan the QR code directly. A better approach is to use a link that redirects users to the landing page where they can find and scan the QR code. This is precisely what we’ve implemented on our landing page.
Increase In-Store Traffic with Coupon QR Codes
The default option in Pauket’s SaaS software allows you to download QR codes for in-store promotions. You can print these codes and display them at physical store locations to encourage in-store traffic.
Introducing the Pauket-Elevate App:
Bridge the Gap Between Online and Offline Marketing
We have developed the Pauket Elevate app to simplify the process of scanning and validating coupons. This app seamlessly integrates with the Pauket Elevate app, allowing you to validate coupons in real-time and manage your campaigns efficiently. You can track the number of claims per day, per hour, and on specific dates. Additionally, you can filter campaigns, merchants, category types, channels, and more.
Connecting Offline and Online
Coupon QR codes serve as a powerful link between your offline and online stores. This connection enhances online-to-offline traffic and drives sales. To ensure a seamless experience, it’s crucial to have a well-thought-out plan and a user-friendly interface. Our software empowers you to effortlessly generate coupons and QR codes, ensuring that everything runs smoothly and keeps customers informed about the available discounts before the coupons expire.
Unlock the Potential of QR Codes and Coupons
QR codes and coupons are effective tools for mobile-based coupon redemption. They play a crucial role in increasing sales and enhancing visibility for your business. With the Pauket-Agent Claim app, you can take full advantage of these tools to connect with your audience and boost your marketing strategy.
Conclusion
QR codes have become an effective way to increase sales, improve visibility, and bridge the gap between online and offline marketing efforts. By following the workflow of a coupon marketing campaign, you can engage with your customers, build your brand, and enhance your marketing strategy. Pauket’s coupon marketing app offers the tools and insights you need to create successful campaigns and reach your target audience.
